Sports
Companies around the world align themselves with sports leagues and events to spread their brands and sell products. But often times, the relationship between a sponsor and a sport is more intimate than that, tying business themes, green initiatives, corporate citizenship efforts and more into the activation around the competition. These special text-and-advertising sections bring to life those marketing efforts in a way business executives can understand.
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Border Dispute
On Oct. 8, Texas and Oklahoma will meet in the 106th edition of the Red River Rivalry at the Cotton Bowl, in the midst of the State Fair of Texas. Two recent standouts - Oklahoma quarterback Jason White, the 2003 Heisman Trophy winner, and Texas receiver Jordan Shipley, now with the Cincinatti Bengals - spoke with Nando Di Fino about just how high passions can run.
August 15, 2011 | moreSPONSORS: Coca-Cola -
The Pro's Pro
Carrying on one of golf's greatest traditions, PGA club pros round out the field for the season's final major, the PGA Championship.
August 15, 2011 | more -
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Hooked for Life
Even as a toddler, Browns lineman Joe Thomas was never far from the water, learning to fish alongside his father.
July 4, 2011 | more -
Bass Master
Ever since his childhood in the South Carolina Low Country, wide receiver A.J. Green has loved fishing for largemouth and stripers.
June 6, 2011 | more -
Democracy In Action
Golf is a wonderful way for Presidents and politicians to forge relationships, particularly at the site of this year's U.S. Open.
June 13, 2011 | more -
Centennial Splendor
A robust field roars into the Brickyard for the 100th anniversary of the Indianapolis 500.
May 30, 2011 | moreSPONSORS: Indianapolis 500 | Firestone -
Showtime Under the Lights
The hard-charing, $1 million NASCAR Sprint All-Star Race is big business for Charlotte and a game-changer for the drivers who win it.
May 23, 2011 | more -
Star Power
For Wales and other European host countries, the Ryder Cup delivers an enormous economic benefit and a rare turn in the global sporting spotlight.
September 27, 2010 | more -
Links To Glory
Boasting the best field in professional golf, the 2010 PGA championship returns to Wisconsin’s beautiful and challenging whistling straits for the season’s final major.
August 16, 2010 | more -
Leading the Pack
In the 94th running of an American classic, the top drivers on the iZOD IndyCar series look to set the pace at the Indianapolis 500.
May 31, 2010 | moreSPONSORS: Indy Racing League | Firestone -
Legends in the Making
As the NASCAR hall of fame opens, the sport’s biggest names gear up for the NASCAR spring all-star race.
May 24, 2010 | more -
Game Changers
The golf industry is teeing up a promotion of the sport in the U.S. and an expansion abroad.
April 12, 2010 | more -
Breakthroughs on the Home Front
Advances in TV technology are the ticket to remarkable lifelike experiences and easy access to all types of content.
February 8, 2010 | moreSPONSORS: CEA Connections Guide -
The Great Escape
In stressful times, golf is a great respite for body and spirit—and a good way to connect with others.
June 22, 2009 | more -
Star Track
As Indianapolis Motor Speedway celebrates its 100th anniversary, a loaded field looks to make history of its own.
May 25, 2009 | more -
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Driving Change
The golf industry tees up its own stimulus package to weather the recession.
April 13, 2009 | more -
Taking Their Best Shot
A growing number of women have become passionate about golf, once viewed as a male bastion.
October 13, 2008 | moreSPONSORS: PGA | TaylorMade -
Teeing Off
America's love of golf is paying big dividends.
August 18, 2008 | moreSPONSORS: Kiawah Island Golf Resort | TaylorMade -
Let The Games Begin
Olympic sponsors play a critical, behind-the-scenes role—and set a high bar for sports marketing.
July 21, 2008 | moreSPONSORS: International Olympic Committee -
The Olympic Dream
Thanks to the support of corporate sponsors athletes can go for the gold in Beijing.
May 12, 2008 | more -
Course Work
The business of golf shouldn't be underestimated. Just ask corporate sponsors that have integrated marketing plans involving the multibillion-dollar sport.
April 28, 2008 | more
