Companies around the world align themselves with sports leagues and events to spread their brands and sell products. But often times, the relationship between a sponsor and a sport is more intimate than that, tying business themes, green initiatives, corporate citizenship efforts and more into the activation around the competition. These special text-and-advertising sections bring to life those marketing efforts in a way business executives can understand.
The golf industry is teeing up a promotion of the sport in the U.S. and an expansion abroad. FORTUNE April 12, 2010 | more
In stressful times, golf is a great respite for body and spirit—and a good way to connect with others. FORTUNE June 22, 2009 | more
As Indianapolis Motor Speedway celebrates its 100th anniversary, a loaded field looks to make history of its own. SPORTS ILLUSTRATED May 25, 2009 | more
The golf industry tees up its own stimulus package to weather the recession. FORTUNE April 14, 2009 | more
A growing number of women have become passionate about golf, once viewed as a male bastion. FORTUNE October 13, 2008 | more
America's love of golf is paying big dividends. FORTUNE August 18, 2008 | more
Olympic sponsors play a critical, behind-the-scenes role—and set a high bar for sports marketing. FORTUNE July 21, 2008 | more
Thanks to the support of corporate sponsors athletes can go for the gold in Beijing. FORTUNE May 12, 2008 | more
The business of golf shouldn't be underestimated. Just ask corporate sponsors that have integrated marketing plans involving the multibillion-dollar sport. FORTUNE April 28, 2008 | more