Our goal
• We hire well-known journalists who write our sections in journalistic style. Many are former award-winning editors from Time Inc. and other top-tier publications such as The Wall Street Journal, the New York Times, BusinessWeek, P.C. Magazine, and Popular Science• We choose topics that are in the news, often partnering with an industry association.
• Experienced in-house editors tailor stories for single-sponsored sections.
• We strictly abide by AMSE guidelines to protect the integrity of our publications’ editorial content. With this in mind every page must be slugged ADVERTISEMENT or SPECIAL ADVERTISING SECTION. Sections are reviewed and approved by each title’s managing editor.
Design philosophy
• Unlike our competitors, we design our sections in editorial-type formats - not a marketing/promotional format - to improve the experience for the reader. However, our designs do not replicate the templates of the editorial pages. They must be different and approved by the art director of each magazine.
